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A French brand enters the fashionworld of Illums Bolighus' stores at Glasmagasinet and House of Oslo/ Vika! 

Sinéquanone has been offering urban and affordable collections for 45 years.  Feminine and modern, its creations express French chic and elegance. Sinéquanone is a proximity brand with a feminine and complicit touch, which proposes an approachable and contemporary interpretation of fashion, always at affordable prices. The dress, Sinéquanone’s iconic product, represents 50% of the ready-to-wear revenue. The diversity in materials, colors and styles meets all client expectations.

The brand has been present in Asia, the Middle East and Eastern Europe for over 20 years and aims at furthering this presence through franchise agreements. This will be achieved by opening stores and department store corners, and introducing e-commerce websites. The brand also wants to further develop market places in France and internationally such as Place des Tendances, Galeries Lafayette or Brandalley.

Illums Bolighus is expanding rapidly throughout Scandinavia since 2006, when the Illums store in House of Oslo was the first outside of Denmarks borders. In 2013 the Illums store in the centre of Bergen opened, and in the fall of 2017 the third Norwegian location was a fact: In the recently renovated historic building of Glasmagasinet, located in the heart of Oslo, you find 3500 m2 Illums Bolighus with a big mens & womens fashion department on the 2nd floor.

French and Danish hand in hand, we recommend you to visit the two Oslo stores and discover French contemporary womensfashion in a Danish store!

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The spring/ summer collection from our French brand Sinéquanone has been met with open arms from the Norwegian market. Apparently, we are longing for clothes with nice colours and cool patterns; letting femininity and details speak as only the French can do it!

We are so glad to hear from the stores that they are selling well even though the winter is cold and hard to us up here in the North!

New also from this season is that a wide selection from Sinéquanone is available at Illums Fashion departments at Vika and Glasmagasinet. These shops are really worth a visit if you have not yet been there!

Spring is coming!

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New season from our Danish friends BellaBallou is coming up!

As always beautiful scarves in the most exclusive materials are the main part of the collection, but this season we also have beautiful news for you! Kaftans and kimonos made from 100% heavy crepe viscose will be available in three different prints which are, of course, designed by BellaBallou.

On the picture below, there is the Living Garden kaftan on ODF's catwalk.

Nice prices, great quality and beautiful prints... Run to a store and get yours!

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